Launching AGA in China

Angus, my AGA City60 would have been proud of me today as I did the launch demo of AGA and Redfyre cookers in China.  As I waked onto stage I realised I was about to teach the Chinese how to cook rice and cook a stir-fry using the Great British Cookers.  And AGA and Redfyre cooked it perfectly.  This is the first time a range cooker has been launched in China and I for one am so proud to have been a part of it – bringing the Great British cooker to China.

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I’ve been working on this project since 2009, many years of planning went into this launch.  It all started off when I wrote a paper for AGA called ‘Why Chinese families need AGA‘.  Do they need AGA?  Surely Chinese families have been happily cooking on wok’s for 3,000 years.

Yes they do need AGA, because as any AGA owner will tell you the AGA is the heart of the home, and now it can be the heart of a Chinese home too.  In my paper I wrote about how there are 10 cooking methods in Western Cooking; boiling, grilling, baking, roasting, casseroling, frying… and the list goes on.  There are 15 of these methods in Chinese cooking, and the only one that is similar is boiling.  I proved there is nothing the Chinese can not cook in their cuisine with AGA and Redfyre, plus they have the option of now cooking Western dishes too.  The Chinese now, for the first time can bake and can have family life centred together, to cook and talk about the day that has passed as the Chinese kitchen is generally removed from the living areas of the home.

I had 20 minutes to show the versatility of AGA and Redfyre cooking, a job that normally takes 1 1/2 hours in the UK.  Various speeches were given by various dignitaries including UKTI, the CEO of AGA Rangemaster and Chris Ruffle – the first person to have an AGA in China, and it’s in a Scottish Castle he built in China. Any AGA owner knows that AGA cooking is easy, relaxed as the whole family congregates around the AGA, I had 25 items cooking at once to show the vast size of the ovens and the flexibility of the Chinese family. And yes, that did include rice and a stir fry.

As I walked onto stage, with 150 members of the Chinese media watching me, I realised I was about to teach the Chinese how to cook rice.  Arrogant to some, but AGA rice is better than any rice cooker will ever produce, nice and fluffy with no water left in the pan, easy to cook, just boil and place into the Simmering Oven for 20 minutes.  And the AGA and Redfyre did it perfectly.  I made cakes and meringues too, I roasted meat (2 legs of lamb in one oven at once, an in the AGA i had 4 free ovens after that!), I cooked cakes, scones, meringues – the first time Chinese customers will be able to cook these products.

I’m proud to have been the person who first demonstrated the Great British Cookers to the Chinese.

To find out more about what I do in China and how I can help your brand in China click HERE

James McIntosh launches AGA cookers in China

James McIntosh launches AGA cookers in China

James McIntosh launches AGA cookers in China

James McIntosh launches AGA cookers in China

James McIntosh launches AGA cookers in China

James McIntosh launches AGA cookers in China

3 thoughts on “Launching AGA in China

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