Food Noise – Because Great British food is worth shouting about

James McIntosh is Britain’s Food Ambassador – a multi world award winning Home Economist with global experience and contacts in consumer, trade and professional media. He uses his contacts with companies to produce strategic noise for clients.  From the initial launch to making the client THE authority, James works strategically to achieve great results on an international level.  Brand affiliation, charity and corporate associations form James’ approach to client work.


In essence, James writes, advises, develops, demonstrates and presents.  These skills are all to make noise.  Sometimes this noise is in the form of a gentle word to the right person at the right time, other times loud to a mass market.

James works with various sectors of his business and associates to bring other professional contacts to work on client’s brands as and when required so the client has access to the best skills available.  Simply put, James calls this: Food Noise.

A collaboration between James McIntosh and Jill Tipping works with clients in the food, domestic appliance and health arena to produce strategic noise both on and off line.  The different services of Food Noise will be required for various parts of projects.  Food Noise will help:

  • Create noise about the brand.
  • Create an affinity with the brand.
  • Create a social media sphere to encourage consumer input to the brand.
  • To look at the addition of corporate partners.
  • To provide clients with press opportunities.
  • To offer clients a dedicated press office.
  • Provide journalist alerts to clients for the copy.

It’s all about making strategic noise, some audible, some quiet to create tribes who in turn make more even noise.

I do hope this explains why I call it Food Noise, because as Britain’s Food Ambassador I believe Great British Food has something to shout about.  For more information 

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