“Great British Food: Can UK Protected Food Names add value to the British economy?
Corning Pasties, Stilton, Arbroath Smokies, what can we do to promote their provenance and protect their names to help promote the names that are legally theirs?
The forum was to help and advise UK producers to make the most of their protected names; to tell them how they can explain their significance to the UK consumer and to encourage them to make the best use of the logos to promote and sell their products. In addition to the keynote speaker, David Heath MP, speeches were given by Defra and highly influential members of PFN associations such as Matthew O’Callaghan, Chairman of the Melton Mowbray Pork Pie Association and Nigel White, Secretary of the British Cheese Board and Stilton Cheesemakers’ Association.
Many PFNs attended so and provided food for the lunch including; Cornish Pasties, English wines, Newmarket Sausages, Stilton and Selsey Lobster.
Marketing and communications directors from producer organisations, retail buyers, restaurant owners, buyers and chefs, food media, consumer groups, delicatessens, small and local producers and producer associations have been invited to attend.
Guests include representatives from the National Association of Cider Makers, Borough Market Magazine, Reynolds Catering, Samworth Brothers, Metropolis Business Publishing, Selfridges, Pret A Manger, Seafish, Caterer and Hotelkeeper, Borough Market, Aimia, National Farmers Union, Produced in Kent, Cornwall Council and members of the Guild of Food Writers and Craft Guild of Chefs.