Quality Food Awards Reveal A Very British 2012 Shortlist

Celebrating the very best of British food, the Quality Food Awards are delighted to reveal that there are over 50 products in the shortlist which are made using the finest British ingredients. Recognising the provenance and locality of products on sale in supermarkets today has never been so hungrily sought after by UK consumers.

The Quality Food Awards are highly regarded as the ‘Oscars’ of the food and drink industry and reward products on sale in UK grocery outlets. Widely recognised for heralding the cream of the crop, they have celebrated the people and the products that make the British food market the most dynamic and exciting in the world for over 40 years.

The reputation of the Quality Food Awards has been built upon the transparency, integrity and robustness of the judging process. A 100 strong panel of food industry experts including chefs, chef lecturers, food writers and regional food groups tasted their way through almost 900 products during  the two week judging process, sampling all of the entries to choose the finest which then make-up the shortlist.

There are almost 250 outstanding products on the Quality Food Awards shortlist this year – proving once again that the quality of food available in UK supermarkets today is at an all time high.

Local Heroes

Celebrating the very best of British food, the Local Food categories are specifically for products which are produced from the finest local ingredients and recognise the provenance of products. As consumers become more aware of the environmental impact of ‘food miles’, a new and growing section of the market has developed and these categories celebrate this sector.

These local food categories saw a number of repeat entrants. Supernature, who triumphed in the local ambient category last year with their cold pressed rapeseed oil, made the shortlist for the second year running, along with Taywell Ice Creams who are finalists in the local frozen category.

Quality and value

The Value categories are always one of the highlights of the Awards and showcase products which deliver excellent quality at a great price. The competition in these categories will be fierce, with entrants from Tesco, Morrisons, The Co-operative Food and Sainsbury’s.

Christmas comes early

The Christmas Q category- judged on a warm and sunny day in August, once again demonstrated some of the incredible creativity that goes into making sure that consumers have exciting and innovative products available during the festive period each year.

The Christmas Q winners will have a unique opportunity to promote their award winning products during that all important Christmas trading period. With products as diverse as a Hidden Pear Christmas Pudding from Tesco and Baking Goats Cheese from the Asda Extra Special range making the shortlist, there is sure to be something to cheer even the most ‘bah humbug’ of consumers.

The Quality Food and Drink Awards will be announced in The Iconic Great Room at The Prestigious Grosvenor House Hotel, Park Lane London on 8th November – the great and the good from across the grocery retail spectrum will be in attendance to see who has won the coveted Quality Food Awards this year.

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