The event held in the award winning St Georges Market will focus on food and tourism and is sponsored by the Northern Ireland Tourist Board and Belfast City Council. The day runs from 9am – 2pm is free to attend. Chaired by the fabulous Xanthe Clay, Food Editor of the Telegraph and President of the Guild of Food Writers with other speakers like Joe Warwick, author of Where Chef’s Eat and Ami Hovstadius from Visit Sweden
Why Belfast? Well, British Airways Highlife Magazine have recently said Belfast is one of the six food destinations globally to visit. What an accolade, however I’ve watched Belfast’s rise from a place that did not deserve the history it has had to become the global food centre it has become. It’s a mix of pure food and agriculture finished off by chefs and artisan food producers. What other city centre can you stand in globally and see green fields 1 mile from the City Hall? Don’t let the rain put you off, thats what makes our NI Food So, So, good.
The Focus on Food Conference will be mapping out what the Industry must do to enhance the visitor experience and raise the profile of our food culture. I will be taking about how Northern Ireland has the BEST food produce in the world, I should know as I’ve travelled to over 40 countries as a Gourmand Word Award winning food writer and China Food TV presenter. For me, it feels like I have flown around the world to find out the best is where I grew up, a place I’m extremely proud to hail from.
So, what do I think of Northern Irish Food? Have a look at the video below that has been produced by Northern Irish Connections – an organisation that connects the diaspora (those that left home, like me) and connects us together across the globe.
You can Download the program Belfast Focus on Food Program DOWNLOAD. I look forward to meeting you, and do come, say hello. I promise you this day will challenge your idea of food export and map out a clear plan about how NI can tackle the world to increase export revenue to the Provence I am proud to call my home.
I’ve produced a strategy paper for Northern Ireland about how to make NI food famous across the globe, I will be presenting this as well as other concepts. For me, it’s all about winning hearts and minds in peoples homes across the world, food tourism in individuals kitchens. For this to happen I’m on a mission to make people across the world know why NI food is just so good. From our Armagh Bramley Apples, to our Comber Potatoes and Lough Neagh Eels with PGI Status to our breads, and cottage industry of foods that have given Northern Ireland a new confidence: food. Simply put, I call this Honest Food™
And yes, Angus the AGA City60 will be there with me in spirit (remember he lives in my flat in Peckham, London), but he certainly knows how to cook Northern Irish food, there is a great marriage in my home, the best food produce in the world with the best cooker in the world.
You can find out more by downloading the PDF in the link below.
See you in Belfast.
To book for the conference click http://morrowevents.com/event_details.asp?eventid=476