Free From Awards

The winners of this year’s FreeFrom Food Awards 2013 were announced last night by TV chef, Antony Worrall Thompson at the Royal College of Physicians in Regent’s Park.  Over all winner was Bessant and Drury Lemon Dairy Free Frozen Dessert with  Fria Gluten Free Vallmofralla Poppy Seed Roll being commended.

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Overall winner of the FAIR Trophy for Best FreeFrom Food 2013 was a luxury lemon coconut ‘ice cream’ from Bessant and Drury. ‘How great,’ said the judges ‘to have a product which excludes all of the major allergens yet both looks and tastes like a fully fledged, upmarket, luxury food.’

Other winning products included a fresh chickpea pasta from Dell’Ugo, gluten-free panini from Freedom Deli, egg-free ,mini Scotch Eggs for Hotch Potch Eggs, a gluten and dairy-free hot chocolate fudge pudding from Glamourpuds and a nut-free ‘peanut butter’ from Eskal. For the first time this year there was also a children’s category, in recognition of the number of freefrom products now being manufactured for food-sensitive children.

Over 340 different dishes, drinks, snacks, cereals, breads and biscuits were tasted and tested by a team of 50 expert judges who included food writers, chefs, dietitians, nutritionists, coeliacs, allergy sufferers – and children, judging their own children’s food category!

‘The FreeFrom Food Awards are the industry’s only awards for freefrom food,’ explained Michelle Berriedale-Johnson, director of the awards, ‘and their continuing success is evidence both of the increasing number of people who have a food problem and of the sector’s rapid growth. There has been a phenomenal number of new products entering the market in the last few years. Even better, this year many of the products that were free of multiple allergens (such as the winning lemon ‘ice cream’) tasted and looked not only as good, but better than many conventional products.’

It is estimated that globally between 220 and 250 million people suffer from food allergies (World Allergy Organisation) and this figure is continuing to rise. The freefrom sector in the UK, currently valued at £240 million is expected to grow to £519 million by 2016 – a year on year growth of 15.5%. (Kantar World Panel).

The FreeFrom Food Awards have been instrumental in driving new product development and improving the quality and choice of freefrom foods that are available. For more information on the awards visit www.freefromfoodawards.co.uk.

For information on freefrom food visit www.freefromfoodsmatter.com and for information on food allergy and intolerance visit: www.foodsmatter.com.

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