My food strategy for Northern Ireland

World award-winning cookery presenter and good food evangelist James McIntosh has published a paper about marketing the food and drink products of Northern Ireland.


Northern Ireland has a new found confidence in artisanal food from many small producers across the province,” says McIntosh. “I firmly believe that food from Northern Ireland is some of the best in the world and is central to the Northern Irish economy for both inward tourism and food export”.

McIntosh is better known in China than he is in his home town of Tandragee. He has presented cookery programs to a billion people and had an award-winning series on China TV called ‘Food Adventures on the Silk Road’.

Now McIntosh believes that Northern Ireland is ready to put itself on the world map for the quality of its food and drink. “I grew up on a farm in Tandragee,” McIntosh says, “so I know about the passion our food producers put into their products.”

In February 2015, McIntosh will be making a presentation titled ‘Honest Food’ at the Belfast Focus on Food event and again at London/Derry Enterprise Week. The presentation is a synopsis of a paper he has produced about a global food and inward tourism stragegy for Northern Ireland called ‘Beyond the Plate’, which he has also given to the Northern Irish Government. Both are available on the website address below and will be of interest to food producers throughout Northern Ireland.

To download the ‘Honest Food™’ presentation and the ‘Beyond the Plate’ strategy paper free of charge, please visit:

About James McIntosh

James has won the World Cookbook Award; Farmers Weekly magazine call him Britain’s Food Ambassador; and he’s an avid ambassador for Northern Irish food. He’s also a global ambassador for AGA Rangemaster and is personally in-charge of the kitchens at the UK Quality Food Awards.

James is known to millions as a TV presenter. His series for China TV titled ‘Food Adventures on the Silk Road 2’ has been watched by enthusiastic audiences in China and internationally. And in 2014 James’ presenting skills were recognised when he won the award as the ‘Best Food TV Presenter In The World’ at the Gourmand World Cookbook Awards.

Honest Food™ by James McIntosh is a Great British and Northern Irish food brand that’s set to be available all over China and Hong Kong.

One thought on “My food strategy for Northern Ireland

  1. Pingback: Northern Irish food in China | James McIntosh's Blog

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