A ‘Bloody Good Sandwich’

Empires rise and fall.  Personally I think of the monument to Oscar Wilde at Charring Cross station that says “we are all lying in the gutter, but some of us are looking at the stars”.

Untitled-2Gerald Ratner was a jeweller with a huge chain of shops across the UK. His empire shook dramatically after he said his “cut-glass Sherry decanters with six glasses on a silver-plated tray for £4.95 were total crap”.  He said this as part of a speech to the Institute of Directors.  Later he said “the earrings were cheaper than an M&S prawn sandwich, but probably won’t last as long” a gaffe which was voted the worst mistake of all time and which forced him to leave his business.

Talking about an M&S prawn sandwich, I said today that “It was a bloody good sandwich”.  It was.  I was a judge at  The Grocer Own Label Awards, where The Grocer magazine looked through over 753 Supermarket Own Label food products in UK supermarkets.  From previous blog posts you will know of what I had to consume in one day to do this. In it’s category, the prawn sandwich won, I exclaimed during judging that it was a “bloody good sandwich” and what quote did they use at the awards ceremony at the Hilton on Park Lane today…

You can see a full list of the winners, including that “Bloody good prawn sandwich” Here

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