Appy Christmas

Dear reader, you may have noticed that it has all gone quiet on the McIntosh front of late. So brace yourself. Here it comes. Another patented James apology. You know the type: the ones where I talk about how busy I have been, how many miles I have clocked up, how many motorways I have traversed and how many one-way conversations I have had with a turkey slowly defrosting in a bucket of ice.

Whisk Cooking by James McIntosh

Whisk Cooking by James McIntosh

It’s that time of year again. When the rest of the world is winding down for Christmas I am beginningto wind up. Every day has the same routine: I tick off the previous day’s cookery demo then I jump in the car and drive to the supermarket to pick up the ingredients for the next one. I’ve probably said it before, but it’s amazing how quickly you lose the taste for turkey, ham and cranberry sauce (scarlet confit for those of you in the know!) when you cook it thirty or forty times in a row. I can’t help laughing when I hear the song ‘I Wish It Could Be Christmas Every Day’ on the radio. For in a sense it does.

But I digress. My intention was to apologise for my absence. Or rather to explain it. The reason I haven’t been around so much isthat I have been working on a project. Quite a BIG project. In fact, if I knew how much time, effort and stress was going to be involved I would maybe have thought twice about starting it. I never learn.

I’ve developed an app. (rather those wonderful people at GCD Technologies have worked with me
to produce an app) Yes, an app. A little program you can download to your iPod Touch or iPhone and carry about with you. It’s called ‘Whisk Cooking – by James McIntosh’ and in essence it is a compendium (and more) of my four World Award Winning cookery books. I don’t think that this sort of thing should ever replace the written word – the weight of a cookery book, the sound of the pages turning, the smell of the glue in the spine (and the cooking spills on the pages!) – but I have to say that this one is pretty neat. That’s not because it has my name and my brand upon it. Like Stephen Fry, I’m a huge fan of technology. It’s mindboggling what somebody can do with a computer and the right knowhow.  ‘Whisk’, as simple as my description might make it sound, has a raft of ingenious features. Shake your iPhone / iPod Touch and the app will generate a recipe appropriate for that time of day, you can take a photograph of your own results and tag them to the recipe; and then there is the small matter of 600 recipes hidden inside. It all looks very sleek and stylish, and the interface is slick and intuitive without being overly flashy. If I do say so myself it ranks alongside all the other cooking-related apps out there.  And my favourite bit is it allows you to post your cooking on Facebook!  I said those boys and girls at GCD Technologies were genius.

I could go on but I think it would be best for you to discover all of the app’s features yourself. I’d appreciate it greatly if you would consider downloading it from the Apple store. You can pick it up over here.

This blog post isn’t meant to be a free advertisement for Apple, as fond as I am of their products, nor is it meant to sound like me touting for business. It’s more that my dedicated, talented team and I are very proud of this app and would like to share it with you.  Ross, Alan, Andy, Andrew, Greg and Scott, oh and not forgetting Mike.  Legends.

As ever, thanks for reading.

Keep warm and enjoy your Christmas.

Merry and Bright!

4 thoughts on “Appy Christmas

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