Fria – gluten free does not have to taste gluten free

What did you eat over Easter?  Lamb? Turkey?  I ate Fria, Gluten free.  I don’t have coeliac disease, I’ve just discovered a beautiful Gluten Free range that tastes like real bread.


Fria – Sweden’s favourite gluten-free breads now available in the UK
Anyone who’s tasted gluten-free breads would agree that it’s mostly fairly disgusting. However, times are changing. Thanks to an increasing demand for gluten-free bakery products and more and more people being diagnosed with coeliac disease and gluten intolerance, new and better tasting products are coming on to the market.
Leading the way in great tasting gluten-free bakery products is award-winning Fria Gluten Free the brand leading gluten-free bakery in Scandinavia. Their breads, buns, muffins, pizza bases and Kladdkaka sticky Swedish chocolate brownie cake are now available to buy online from GoodnessDirect  and TotallySwedish as well as in more than 40 independent stores up and down the country, via Goodness Foods, the leading wholesaler for the health food trade.

All Fria’s products are free from gluten, milk, lactose, soya, nuts and egg* (*except the muffins and the Kladdkaka which do contain egg)

Award-winning bread

In 2012 Fria won the Bread Category prestigious Free From Food Awards 2013 with their sliced brown loaf Grova, which is enriched with linseeds and caraway. The Grov Minibaguette, brown fibre rich rolls enriched with sunflower seeds and linseeds received a Highly Commended certificate and the Kladdkaka, sticky Swedish chocolate brownie cake, received a Commended certificate.

This year two of their breads have been short-listed for the Free From Food Awards   Vallmofralla poppy seed rolls and Fiber, a fibre rich sliced loaf enriched with sunflower seeds and linseeds, have been selected in the Gluten-free Breads and Bread Mixes category.

Winners of the 2013 Free From Awards will be announced in each category, along with an overall winner of the FAIR trophy for the Best FreeFrom Food 2013 at an awards ceremony, hosted by Antony Worrall Thompson in central London on 16th April 2013.

Fria at the Allergy & Free From Show

Fria are exhibiting and sampling a range of the products for the third time at the Allergy & Free From Show at Olympia, 7-9 June, stand 156.

Tickets are available now:

Here are two short films which shows consumer feedback for the Fria products: and

About Fria

Fria is an award-winning, family owned bakery based in Sweden. Since it was established in 1996 it has become the leading brand for gluten-free bakery in Scandinavia. All Fria’s products are baked in a dedicated gluten-free and dairy-free environment. The products are freshly baked then frozen. They can simply be defrosted and are ready to eat with no baking required.

Fria’s breads, buns, muffins and cakes are currently enjoyed across Europe in Sweden, Norway, Denmark, Finland, The Netherlands, Italy, Belgium, Germany and the United Kingdom.

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