Some bright spark once said that you should never believe your own press. I wholeheartedly agree with this, especially if you happen to write your own press.
I’ve been writing a lot of it recently: press releases, newspaper and magazine articles, adverts, radio scripts… that sort of thing. Someday I am going to sit down and tot up the number of words I have written in the past few years, along with those included in my series of cookbooks through which I am currently ploughing, and will no doubt be shocked at how many of them are devoted to me and my activities.
You never get used to writing about yourself in the third person. When I’m putting together a press kit with a blurb which begins with “James was born and raised on a farm in…” or “Food and good ingredients is all that James has ever known…”, I do feel as if I am writing a Facebook status update. Either that or I’m turning into a gangster rapper, because they tend to sing about themselves in the third person all the time.
Sadly, I don’t think I have the bling for that.
I realise that self-promotion is a necessary evil of my current line of work, but there is something about it that makes me feel unpleasantly egocentric. Someday, I will find myself entering a coffee shop and saying, “James would like a skinny latte. And James would like a blueberry muffin.”
Thankfully, most recently other people have been writing about me. Thankfully, they have been saying good things. Very good things. This is, as always, immensely flattering. Despite what anybody says, it is still immensely thrilling to see your own name in print. Particularly when they are being kind. I can’t comment on what it feels like to have rocks thrown at you in the press, but I’m sure my turn will come someday.
This was closely followed by an article on Enterprise Nation. Founded and run by the lovely Emma Jones, the site is an excellent resource for those thinking of starting up a business from home. It contains innumerable links, features and helpful pointers about the practicalities of working from your own house. I would urge anyone in this position to log on to the site and check out what it has to offer. And I would have said that if they hadn’t featured me. But they did. They mentioned my business, Whisk, and my books, and they chose the more becoming pictures of me out there. I’ll be appearing on Enterprise TV in the coming weeks, but I’ll keep you posted on that one.
Right now, James is – sorry, I’m getting ready for the Gourmand World Cookbook Awards at the very start of next month. Frankly, I feel as if I’m in a strange place right now: I’m at once exhausted and excited. I would like to be at the ceremony right now, supping Champagne and nervously drumming my fingers as the announcer takes the stage, but I realise that there is so much to do before then.
Speaking of which, I better get back to it.
Thanks for stopping by,